PR Watch is a must for anyone who wants to understand how business and government utilize public relations firms to influence, create, or minimize public perception and/or opinion. Editors John Stauber and Sheldon Rampton are perhaps better known for their two critically-acclaimed books, Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry, and Mad Cow, USA: Could the Nightmare Happen Here?, which won high marks from more people than I could keep track of, much less enumerate in this review. The role of the PR industry on our daily lives is mammoth, yet it's also an area that's had precious little attention paid to it by most media. This issue of PR Watch (a 12-page newsletter) includes "Keeping America Safe from Democracy," about how soft money and bullshit "grassroots" organizations with sleazy tactics are helping to undermine what democracy we still possess, "PR on the Witness Stand: Vinyl, Not the Whole Truth," and "How to Deal with 'Environmental Activist Incidents," exploring the tactics of the Vinyl Institute, whose mission is to "promote and protect the vinyl industry and its markets." PR Watch is a serious, in-depth quarterly newsletter that, like Counterpunch, stays well ahead of the curve. I'm sure a lot of journalists and even PR-types subscribe to it, but it's essential reading for anyone who seriously wants to understand how their world works. |
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